Fruita Blanch

Contributed by Eduard Duch of Barcelona-based design studio Atipus.

Fruita Blanch identity

Fruita Blanch is a family business with a long tradition. Generation after generation, Fruita Blanch has grown fruit and produced their own jam, preserved products and organic juices.

Fruita Blanch’s new product line is here to let you know about their low-sugar, chemical-free preserved products. Produced from 100% organic, self-harvested fruit.

Tradition, artisan methods, and the deepest care in what they do is what defines Fruita Blanch. Gourmet product creations of the future made with the values of the past.

Fruita Blanch has developed a versatile set of multi-sized labels to fit every jar. These labels have been designed to reveal as much of the jar product as possible as well as to emphasize its artisanal nature.

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

Fruita Blanch identity

The Blanch font family can now be downloaded for free.

View more identity work on the Atipus website. Follow Atipus on Twitter.

Visit the Fruita Blanch website.

9 responses

  1. Remind’s me a little bit of the People’s Kitchen post on here a while back, this is excellent. So well executed, really gorgeous.

  2. I like it a lot. Especially the weathered posters.

    I’m noticing a lot of brands going down the ‘less-is-more’ route. They’re in danger of looking very samey if they’re not careful.

  3. This is just beautiful. I love everything about it. It is so simple yet works brilliant! Love how each label is hand marked. The textured posters look great too. I have never come across that studio before – some great work on their site!

  4. I really like it, my only comment is it looks like template design, something is missing to make it not only ‘good’ but ‘great’.

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