Give London

Contributed by Tom Russell of London-based The Allotment.

Give London logo

Give London is a new charity fundraising initiative from The London Community Foundation. It’s a simple way for people to support groups across London who are working on a range of issues — child poverty, isolation, education — and targets local charities that are often overlooked but nevertheless have a significant role to play in changing lives for the better.

We wanted to develop a brand that projected “local giving” and told the absolutely amazing stories of the work that many relatively unknown charities do.

Give London logo

The pulsing logo creates an abstract ‘g’ and acts as a geo-location device online. Combined with the use of A-Z London maps and people-focussed stories, the identity creates a strong emotional connection to this new charity brand. We hope that as the brand grows, Give London will become a powerful force for good in our amazing capital.

Give London poster

Give London poster

Give London poster

Give London poster

Give London poster

Give London posters

Give London website

Give London tote

Give London website

All featured projects from The Allotment.

One response

  1. Beautiful work! Love the concept of uniting multiple charities under one awareness campaign, and seeing solid, impactful design for good causes.

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