Identity Designed is a showcase of brand identity projects from around the world.

Ink Copywriters

Contributed by Sophie Eyles of Bath-based Mytton Williams.

ink print

Witty wordplay to introduce those who play with words.

Ink, a new team of copywriters, needed to create a visual identity to launch the company. The identity had to appeal to ‘the country’s best and most cynical designers.’ It also had to be practical and affordable.

ink poster

The design solution was to focus on the words, not imagery. By using bold, witty type and allowing the copy space to breathe we were able to communicate the personality of the company and show-off its copywriting skills.

ink copywriters

ink copywriters

ink copywriters

An exclamation mark was added to the company name to create a strong and memorable logo. We used one typeface, Futura and two colours, black and grey.

The distinctive identity, personality and launch material has helped the company to rapidly establish itself and gain recognition. Having created the Ink identity, and helped communicate its quirky and individual personality, we have continued to work with the company on digital and promotional material.

The latest project has been the creation of a significantly upgraded website. This features the key aspects of enhanced SEO and further development of the brand identity and personality.

ink copywriters website

Visit the Ink website.

“… they came back to us with ideas that perfectly answered our tricky brief – creative and fun, but also professional and polished. So far the response from our audience, including many of the country’s top agencies, has been outstanding.”
— TOM CHESHER, DIRECTOR, INK

ink cd

View more of the same in the Mytton Williams portfolio. Follow Mytton Williams on Twitter.

10 much appreciated comments about “Ink Copywriters”

  1. Stellar! Monochrome love.

  2. Oh now this is DELIGHTFUL. =D

  3. Now this is awesome. The print with the cd enclosed is just brilliant! Great post absolutely loving this.

  4. Loving the new site – and what an awesome post. Great work Mytton Williams!

  5. Looks awfully familiar…. did this come before or after the ink! coffee logo design?

    http://www.inkcoffee.com/

  6. Love the mailer with the cd enclosed. pretty clever stuff.

  7. Excellent. Love the simplicity. From the cover with “in” opened to reveal the wordplay is a great way to pull the reader into the content.

  8. Lovely. But a total rip-off, as Justin mentioned.

  9. Excellent typographic concept
    type selection and execution!

  10. or this:

    http://www.blinknetwork.com/

    or this:

    http://2143.tumblr.com/post/79787769/robert-brownjohn-irwin-studios-ltd-1964-i

Share a thought?

Comments may be edited or deleted if the moderator doesn't like the cut of your jib (quite unlikely).