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Invictus Games

Contributed by Andi Yanto of London-based Lambie-Nairn.

Invictus Games

Invictus Games is an international sporting event held in London for wounded, injured and sick servicemen and women, launched by HRH Prince Harry. It will be hosted at The Queen Elizabeth Olympic Park from 10-14 September 2014 where more than 400 wounded, injured and sick servicemen and women as well as veterans from 14 different nations, competing in eight different sports at a number of venues including the iconic Aquatics Centre, Copper Box, VeloPark and Lee Valley Athletics Centre.

Competition at the Invictus Games will be in the following 8 sports: athletics, archery, wheelchair basketball, road cycling, indoor rowing, wheelchair rugby, swimming, and sitting volleyball.

The aim of the Organising Committee was to provide the competitors with a boost as they continue on their road to recovery, inspire many others who are just starting on that journey and provide the public with a unique opportunity to show their support.

Invictus Games

Invictus is Latin for unconquered, a word that embodies the fighting spirit of wounded, injured and sick servicemen and women and what they can achieve, post-injury. It was also the title of an 1875 poem by William Ernest Henley that ends with the lines:

‘I am the master of my fate:
I am the captain of my soul.’

Every competitor at the Invictus Games embodies the unconquerable determined and courageous spirit it takes to overcome adversity. The logotype captures and elevates this spirit. It also suggests the higher purpose of the games as a platform for personal achievement; a platform for our wounded warriors to compete, not just against each other, but against themselves; and the chance to prove that ‘I AM’, which fortunately sits right at the heart of the name.

Invictus Games

Invictus Games

Invictus Games

Invictus Games

Invictus Games

Invictus Games

Invictus Games

Invictus Games

Invictus Games

We combined sans and slab serif typefaces to show strength, clarity, and punch.

The work is ongoing but the initial project took around 2-3 months to complete.

Celebrities pledged their support by helping to create a short promotional movie (embedded below) where they recite the Invictus poem.

View more identity work on the Lambie-Nairn website. Follow the team on Twitter.

5 appreciated remarks about “Invictus Games”

  1. Nicely done!

  2. Very powerful and strong. Love it.

  3. I really like this. I had reservations about the mixed fonts at first, but it works really well in application, especially the posters.

    Nice job.

  4. I was unsure, too, Richard, seeing the wordmark alone in that first image. It definitely looks a lot stronger when there’s a stacked sentence in play.

  5. Clever piece of branding. Very simple but it speaks volumes. The best ideas always look effortless. Thanks for sharing.

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