Contributed by Mara Gourd-Mercado of lg2boutique.
Every year, members of the Québec City business community and a team of renowned international chefs come together for La Vittoria, a gastronomic event that benefits various charities.
For its 2013 edition, La Vittoria partnered with Cuisines Collectives Hochelage-Maisonneuve and Montérégie, two organisations that promote food autonomy in Québec, notably by reintroducing their members to the basics of cooking. It was a natural fit given that cooking is central to all La Vittoria events.
This year’s theme took its cue from honoured chef Éric Gonzales (chef at Auberge Saint-Gabriel), who hails from France but now calls Québec home. The event took shape around the theme of “Roots,” inspired by the French heritage on Québec soil and a return to vegetables from the ground. The creative paid tribute to the earth and its flavours through different pieces that showcased root vegetables, their freshness, raw perfection and elegant shapes.
The 2013 edition also marked the second appearance of guest chef César Troisgros, of the Michelin-starred Troisgros family. A further nod to the French heritage of Québec cuisine.
For the first time, this year lg2boutique created packaging for the evening. To celebrate the spirit of sharing at the heart of Cuisines Collectives, Daniel Vézina prepared a special chili con carne, which was handed out to each of the evening’s attendees.
“Two years ago, I crossed paths with lg2boutique. And La Vittoria has never been the same. It was like going from a small sewing shop to an established fashion designer. When preparing for a big event, like a fashion show, they look after every detail. And they adorn La Vittoria like no one has ever done before. Thanks to them, I can organize the event with peace of mind, knowing their preparation will be spot on. Beauty spot, of course. Thanks so much for being there.”
— JOHANNE DEMERS
Client: Johanne Demers, La Vittoria
Creative director: Claude Auchu
Designers: Maude Lescarbeau, Marilyn Marois, Andrée Rouette
Copywriter: Gabrielle Godbout
Photographer: Luc Robitaille
Print and web production: lg2fabrique
View lg2’s work for the previous year’s event, La Vittoria 2012.