Contributed by Pavel Emelyanov of Russian design studio Eskimo.
This is a promotional identity and packaging project. The main idea was to create an original image among milk packaging design. To realise my idea I mixed the product with funny characters.
There’s also a newly established history for the product, where it has arrived from another galaxy to give you monster’s force all day long.
Four main colours are used to indicate the milk fat content with four different monsters for each one. Communication is based on the short phrases about monsters and aliens.