Contributed by Dorset-based Salad.
With a product offering that consists of olives, olive oil, antipasti, tapas and meze, Lake District-based Silver & Green are the specialists in authentic Mediterranean delicacies.
We were approached to redevelop the brand and packaging to make the products more appealing to the target customers of delis, farm shops and food halls.
Early wordmark variants
With a marketplace already well served with rustic and heritage feel brands, we set out to differentiate Silver & Green by creating a playful and modern brand, which, without being obviously rustic, has a hand crafted feel that reflects the range of ingredients and their origins.
Customised typography forms the main logo and the various applied textures combine with the supporting handwritten font to further enhance it’s personality.
A bold colour palette is used to bring the designs to life and emphasise the flavour of the countries and cultures that inspire the recipes.
The response and results have been outstanding; just a month after the launch of Silver & Green’s new branded products, more accounts have been opened than in the entire two years previously.