Identity Designed is a showcase of brand identity projects from around the world.

Silver & Green

Contributed by Dorset-based Salad.

Silver & Green identity

With a product offering that consists of olives, olive oil, antipasti, tapas and meze, Lake District-based Silver & Green are the specialists in authentic Mediterranean delicacies.

We were approached to redevelop the brand and packaging to make the products more appealing to the target customers of delis, farm shops and food halls.

Silver & Green identity
Early wordmark variants

Silver & Green identity
Early wordmark variants

With a marketplace already well served with rustic and heritage feel brands, we set out to differentiate Silver & Green by creating a playful and modern brand, which, without being obviously rustic, has a hand crafted feel that reflects the range of ingredients and their origins.

Customised typography forms the main logo and the various applied textures combine with the supporting handwritten font to further enhance it’s personality.

Silver & Green identity

A bold colour palette is used to bring the designs to life and emphasise the flavour of the countries and cultures that inspire the recipes.

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

Silver & Green identity

The response and results have been outstanding; just a month after the launch of Silver & Green’s new branded products, more accounts have been opened than in the entire two years previously.

Salad elsewhere on Identity Designed: Arbor Restaurant, Wallspace.

More work on the Salad website. Follow Salad on Twitter.

7 appreciated remarks about “Silver & Green”

  1. When seeing the whole package it definitely looks really good.

  2. Good to read that Salad’s work has had a direct and positive impact on business.

  3. Absolutely, Richard.

  4. I see ‘Salad & Green’ as vitamin supplement whose ingredients are from vegetables and kinds of seeds. I think it doesn’t have the sense of being a food.

  5. Love it.
    I definitely think the identity goes well with what they want to convey and it just feels like a perfect match. The website felt a bit underdone I think, could have used a bit more focus on photography, though maybe that wasn’t Salad’s work?

    One super tiny thought though and I might be wrong on it. I think that Acidity regulator has to have its E number written out after it (E 330) according to European Union regulations.

    Other than that, beautiful work!

  6. I agree with Martin about the website – it has a lot less personality than everything else.

    Aside from that, I think this is lovely. I really want to eat some of those olives now, which is a shame because I don’t think I can get them in Japan.

    At first I was looking for more information, but then I realised there’s enough and everything works very well. Lovely colours, lovely wordmark, and – I imagine – lovely food. More great work by Salad.

  7. I love seeing water brought in to design like this. The yellow watercolour with black type overlay works really well, very inspired.

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