Contributed by Dan Bernstein, creative partner of London-based & SMITH.
A distinctly modern sweet shop, SugarSin opens later this year in London.
Appointed to design a brand identity, our aim was to communicate the philosophy that sweets are a treat for everybody, not just children. Having designed a logotype and a playful, lollipop inspired marque we created an eclectic illustration-led palette for packaging and stationery. Black and white images of everyday objects are combined with accents in primary colours, suggesting a sophisticated tone appealing to adults as well as children.
View more identity work on the & SMITH website.