Contributed by Noita Sadler of London-based communications agency Maitland.
The W&Cie agency, part of HAVAS DESIGN+, has been awarded with a Silver Lion in the design category at Cannes Lions Festival 2011 for its new visual identity and signage of its new Paris-based offices.
This new identity accompanies the philosophy of the agency, ‘What a Wonderful World’, and confirms its intention to support its clients with relevance, optimism, and strong strategic and creative exigency in all areas including design, advertising, editorial and digital.
The various areas and the walls, screens and stationery are used to create visual surprises and to emphasise, with a touch of humour, how much our people are dedicated to the brands they work for.
1/ The bestiary of brands
Near the entrance is a carefully framed and labelled “entomological” display. The collection of international brand specimens is a quirky tribute to the power of symbols.
2/ A never-ending story of brands
Like a never-ending story, a frieze of brands lines the walls of the glazed offices.
3/ The periodic classification table of brands
Our “Brandeleiev” table is displayed as a double-height mural. It is an interpretation of Mendeleev’s periodic table. Instead of the letters of the chemical elements, it features elements of major international brands.
4/ The sex of brands
New brand couples serve as signs for the men’s and ladies’ toilets.
5/ The W notebook
In this notebook given to visitors, the regular lines on the pages are liberated to follow the W of our brand name.
6/ The brand of brands
The logo of Bauhaus, “the brand of brands,” hangs at double-height mounted on the building’s ceiling.
Gilles Deleris, W&Cie, creative director
Paul Groves, W&Cie, creative director
Jules Trifard, W&Cie, graphic designer