With women leading countries around the world, you may think that the work on women’s rights is done. Yet equality isn’t a reality for everyone: here in the UK, for every £1 a man earns a woman receives only 85p.

For over 40 years, BWC (Brighton Women’s Centre) has been helping women from all backgrounds, facing all kinds of issues, to live happier lives. Women dealing with bereavement or trauma, women who have been through homelessness or the criminal justice system, survivors of abuse or discrimination — they’ve welcomed them all.

Our brand strategy work and resulting brand identity brings personality to their communications, suggests support, and highlights the social injustices women face. They’ve been continuing to make their mark ever since.

The serif typeface is Libre Baskerville (an open source version of Baskerville to keep the cost down for BWC), and the logo typeface is Din Condensed.

While we didn’t rename the charity, we did encourage them to embrace the BWC acronym. They were previously known as Brighton Women’s Centre, but now the intention is for them to be solely referred to as BWC.

Baxter and Bailey elsewhere on Identity Designed.

Designed in collaboration with Kate Van der Borgh.

More from Baxter and Bailey.


December 15, 2017


Two typefaces: Baskerville and Din Condensed, one is sort of historical, the other is modern and strong. Yellow for energy, and black for strength and confidence. Moreover, the handwritten element expresses extra personality.

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