Religious groups can be seen as irrelevant and divisive, and distorted media stereotypes paint faith as reactionary and anti-intellectual. The Centre for Public Christianity is a non-profit media company that exists to engage the public with a clear and candid picture of the Christian faith to promote understanding and debate.
They support mainstream media and the general public with well-researched print, video, and audio material that explores both the relevance of Christianity, and equally, the relevance of all other belief structures and religions.
We came into contact with our client through our cofounder Damian Borchok and his association with church groups. For our presentation we delivered two creative ideas, with both playing off the idea of “open forum” discussion about Christianity and its relevance. We wanted to portray the fact that our client is really about open and informed religious, world, and societal discussion — not something you often find in a Christian organisation. As a result, the chosen identity slightly alters Christianity’s most iconic asset, the cross, to create a positive and negative symbol, reflecting their contemporary approach.
Everything was completed in-house except for a few printed applications where the client worked with a third party. The copywriting was tackled by Sam McGuinness and Jason Little, and the logotype and display typeface is GT Walsheim from Grilli Type. The project took just four weeks, helped by us checking in with the key stakeholders on a weekly basis.
Some of the applications are indicative executions and are yet to be produced. This wasn’t a large budget client but we’re hoping that in the future we’ll see them implement more of the identity system — it’s all very bare bones right now, version 1.0.
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