MET identity

City College Brighton and Hove has successfully produced graduates in a dazzling variety of disciplines for many years: from celebrity chefs and leading fashion designers to business entrepreneurs and Oscar-winning special effects experts.

In 2017 the College merged, expanded, and increased its geographic reach, covering five sites, 1,200 staff and 14,000 students. Following an intensive consultation period, we proposed a new name — Greater Brighton Metropolitan College, or MET for short — and helped to establish a brand hierarchy for the new group of colleges. We then ensured that our brand identity effectively communicated this dazzling range of subject areas, using an ever-changing palette of imagery styles to reflect the vast choice available to students.

After nine months of strategic and design development, we’re thrilled that you can now meet MET.

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

MET identity

Created in collaboration with Kate Van der Borgh and BozBoz.

Baxter and Bailey elsewhere on Identity Designed: Threefold.

More from Baxter and Bailey.

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May 5, 2017

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