Musk and Moss identity

Musk and Moss, located in San Pedro Garza García, México, is a new hair salon focused on image assessment, style, and personal care, offering an exclusive service for men.

Our concept is inspired by a primitive cave. The interior atmosphere revives classic mens’ barbershops where a connection between the client, surroundings, and other activities is encouraged.

We designed each work station based on three elements; mirrors with a perimeter LED light, black stainless polished steel, and wooden salam drawers that serve as useful work tables with multiple outlets for barber accessories.

The inside space is mainly made from two materials: polished concrete and granite — a material that holds its own unique composition through its vein patterns. These materials divide the space into different areas, granite defines the reception and working station, and polished concrete bounds the hair-washing and accessories showcase area.

We considered the reception to be more of an open space where people could interact directly with everyone without any interruption. A waiting couch was designed in leather with the purpose of spreading its particular scent and to inspire a living room sensation along with a guitar for anyone to play his own guitar riffs.

Our graphic design concept is merely based on hand drawings. The sketches communicate the style and primitive essence of the space. It focuses on the idea that each customer is a work of art, whereas the stylist is the artist.

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Musk and Moss identity

Project type: hair salon
Location: Monterrey, Mexico
Year: 2014
Size: 48m2
Client: Musk and Moss

Design team: Tatiana Posadas, Damian Flores, Mariana Narváez
Finance director / construction management: Berenice Gomez
Construction supervision: Carolina Basurto, Daniel Hernandez
Photography: GroovyChaos

Musk and Moss identity

More from Jakob Gomez.

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August 29, 2014

Comments

So many questions pop in my head. You talk about killing on your business cards? Do you consider the men shown here well groomed and attractive? What has the two-headed creature got to do with this? This looks like the set for a David Lynch film about hair. Calm on the outside but with a dark undercurrent. With actual clients visiting this image might recede but as presented here this identity is definitely off the beaten path.

This is definitely a salon branded to appeal to the bearded tattooed sorts. I wonder if they will rebrand when this man grooming trend changes …

Love the unusual images, and the use of mythology.

I am wondering whether it is possible for this kind of execution to be a long-term one. Tastes, likes change every year. If this salon is for particular audience then is it not limiting its audiences? Just for the sake of being offbeat, is it not making things difficult for the guy who’s going to manage this salon in future?

I’m sorry, but when thinking about identity these thoughts tend to cross. I like the look of it however!

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