Contributed by Tom Browning, design director at Evidently.
We saw our move into our new London office as the perfect time to evolve our agency collateral, taking time to refresh design elements that still worked well – such as our logotype, set in Chevin, coupled with our minimal palette centred around yellow, that we deemed integral to our brand – with a new character set (originally inspired by our four lovely office dogs) and copy style that features quirky, irreverent brand statements and asides set in Apercu, a versatile typeface from Colophon. The project was pushed through quickly in line with our move to our new premises, starting in December 2012 and live in March 2013, but we’re adding new elements all the time, not least new brand characters.
Our business cards were expertly printed by Generation Press — with a set of characters foil blocked onto thick stock (each employee can choose their own favourite character to personalise their card) — and our compliments slips and promotional book (‘The Little Story That Brands’) printed by TransFunction, who also did an excellent job.
We feel the rebrand displays a clean, modern style whilst retaining a quirky, offbeat nature, kind of like the work we do.