Contributed by Giorgio Mininno of Brescia-based Gummy Industries.
Who are we?
We’re a newborn branding, marketing, and social media agency based in Italy. Marketing consultancy is a very serious business, but we want to stick in people’s minds. That’s why everything we do has a twist to it.
Why did we open a Gummy Industry?
We wanted to identify ourselves with something memorable and, absolutely, not boring. So, we started poking fun at ourselves and chose “Gummy Industries” as company name. Brescia, our hometown, is famous for its huge number of heavy metal industries and steelwork: the time had come, to start a gummy one!
Why does our identity represent us?
After days of sketching gummy things like chewing gum, toys and rubber objects we found the right one: a marshmallow. The candy is something that you can share, it’s sweet, colourful and timeless. Oh, and it doesn’t have a real economic value. We may offer candies to start a conversation, or just to be kind. We want to share a candy with every person in the world!
How did we design all this stuff?
Once we found our personality, it was very simple to design the Gummy brand. Our reference for the typography was the heavy industries signs, and for the overall style we researched the mid 20th century candy world. The mix of these two antipodes resulted in a brand identity that expresses strength and fun at the same time.
Why don’t we print stationery?
As we work on web marketing and digital branding, we rarely print stuff. Corporate identity has to be fitted on all digital media these days: it doesn’t matter if you can fax your logo, as long as it looks nice on Twitter!
So, we customized all that we could do, online and offline:
- Our office
- Facebook headers
- Instagram pictures
- Keynote presentations
If you are around, you’re welcome to drink a cup of coffee and get some candies!
View the Gummy Industries website.