Identity Designed is a showcase of brand identity projects from around the world.

McCormack Joinery

Contributed by Darren Wall, creative director at London-based Wallzo.

McCormack Joinery identity design

McCormack Joinery is a London-based furniture workshop. They have worked primarily on bespoke commissions, producing custom furniture and cabinetry for corporate and private clients. Soon to expand to sell their own products, they wanted a bold and extremely minimal identity comprised of a simple, powerful marque.

The logo is an abstracted M, the inspiration for which comes from a desk they designed with distinctive angled corners.

McCormack Joinery MPC desk

McCormack Joinery MPC desk

The stationery uses a matt grey foil on Cyclus offset stock. The edges of the business cards are edged with the company’s signature yellow. Print work by Generation Press.

McCormack Joinery identity design

McCormack Joinery identity design

McCormack Joinery identity design

McCormack Joinery identity design

McCormack Joinery identity design

McCormack Joinery identity design

McCormack Joinery identity design

View more identity work on the Wallzo website, and follow Wallzo on Twitter.

Hat-tip, Blair Thomson of Believe in, previously featured on Identity Designed.

6 appreciated remarks about “McCormack Joinery”

  1. Very simple but enjoyable, love the mark and the inspiration behind it.

  2. This is exciting stuff, strong, iconic and very inspirational.

  3. Love the thickness of the business card. Cool identity for what seems to be a very cool and interesting client!

  4. Looks strong, precise, modern and a little bit fun – which seem to really back up what they do. Looks like a great job.

  5. Yes… great colors, and when reduced = good!

  6. This is wonderful. Original, recognizable, clear, and simple. Matches the company pretty perfectly.

    Great work. Hats off to Wallzo.

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