Identity Designed is a showcase of brand identity projects from around the world.

Pairi Daiza

Contributed by Gaetano Licata and Wojciech Szlachta of Brussels-based Stoëmp Studio.

Pairi Daiza

Pairi Daiza is an enclosed garden of 55 acres with more than 5,000 animals that live in harmony.

The garden is located at the foot of the ruins of the Cistercian Order Cambron Abbey and shielded from the outside world by a wall of three kilometres long.

Eric Domb, the president of Pairi Daiza, wanted to change the old name of “Paradisio” and at the same time rebrand the park’s visual identity. The brief was clear — he didn’t want to portray the park as a zoo, but as an enclosed garden.

The starting point of the project was an old maritime map, and we based the entire identity upon this visual idea in order to make something refined and classy, while keeping a modern touch.

Stoëmp designed a logotype, font, pictograms, and park map, in order to revalue the garden and attract a more diverse public.

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Pairi Daiza

Visit the Pairi Daiza website.

View more brand identity work on the Stoëmp website.

10 appreciated remarks about “Pairi Daiza”

  1. Wow, this is a really well made project. Not only is the logo beautiful, but what really struck me was the map of the garden. Unbelievably beautiful!

    Whatever it cost, it was worth it in my honest opinion!

  2. I like, I like it very much.

    I love the logo-type when it works with the image in the centre, but I think the one thing that jars with me is the logo-type with just a dot in the centre. This feels a little out of place for me, maybe it leans too much towards a fashion label or something in that field.

    That map though, beautiful! For me it’s good enough to sell as a print.

  3. Very beautiful identity.
    British Imperialism aside, I feel transported back in time to a collection of Victorian zoological discoveries.

  4. Wow, this is a really beautiful project! Love the fact it was based on the designs of old maritime maps, which are wonderful.

    Thanks for sharing.

    Anne

  5. I actually thought the logotype was a good progression of the visual idea shown in the logo marks, although I assume you’d use mark logos in preference to the logotype most of the time?

    I found the style of the icons jarring, particularly the line based designs as there was none of the beautiful variation in line that you find elsewhere in the typography and illustrations.

    The map is a perfect realisation of the originating concept. :)

  6. That’s beautiful! (Sorry to parrot everybody else.)

    What a fantastic identity. Like others have said, that map is glorious. And, my word, have you seen the website? This is some of the best design I’ve seen in quite some time.

    Superb.

  7. I agree with Rachel about the icons, being jarring when compared to everything else in this wonderful piece of branding. The illustrations and map are absolutely gorgeous

  8. Beautiful work! Shit, that map, what a work of art. If only they were to sell it as a poster. Agree about those icons, eurgh, they seem to let down the rest of the work, why not draw up some beautiful, illustrated ones? Unless they were trying to simulate some kind of contrast/ tension between the map and the icons. Who knows.

  9. Just beautiful! Another place I now want to visit thanks to some awesome design work!

  10. Wow! This is truly gorgeous. Well done, Stoëmp.

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