Contributed by Gaetano Licata and Wojciech Szlachta of Brussels-based Stoëmp Studio.
Pairi Daiza is an enclosed garden of 55 acres with more than 5,000 animals that live in harmony.
The garden is located at the foot of the ruins of the Cistercian Order Cambron Abbey and shielded from the outside world by a wall of three kilometres long.
Eric Domb, the president of Pairi Daiza, wanted to change the old name of “Paradisio” and at the same time rebrand the park’s visual identity. The brief was clear — he didn’t want to portray the park as a zoo, but as an enclosed garden.
The starting point of the project was an old maritime map, and we based the entire identity upon this visual idea in order to make something refined and classy, while keeping a modern touch.
Stoëmp designed a logotype, font, pictograms, and park map, in order to revalue the garden and attract a more diverse public.
Visit the Pairi Daiza website.
View more brand identity work on the Stoëmp website.