Relish

Contributed by Laura Caughey of London-based Turquoise Branding.

Relish brand identity

UK Broadband is the UK’s largest commercial holder of national radio spectrum suitable for 4G mobile services and fixed wireless solutions. They provide wireless data capacity, equipment, services and solutions to the telecoms industry, service providers, channel partners and the public sector.

They have created a brand new mobile broadband network that provides fibre-fast wireless 4G broadband to the consumers and businesses that live and work in central London. We were brought on board to name, position and design the new brand identity.

Many broadband providers talk about speed, so we chose to focus on the activities that high-volume data users — Productive People — need high-speed connections for on a daily basis.

“The identity sidesteps the emphasis on speed that other broadband providers focus on and instead throws a spotlight on the daily needs of high-volume data users in the capital — characterised by the colourful ‘London’s Productive People’ seen throughout the visual identity.”
— GARETH MAPP, CREATIVE DIRECTOR

The design includes a broad range of component illustrations, enabling it to stretch across all media and marketing touchpoints and communicate the many ways in which Relish empowers Productive People.

The identity has been applied to packaging, campaign work and even pizza delivery-style bikes which will deliver the modem to buyers.

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

Relish brand identity

A website www.relish.net has been designed by TH_NK.

We created a short video (embedded below) to showcase the brand and to show how the characters interact and move when animated.

We also created a film for the Relish brand launch event.

View more identity work on the Turquoise Branding website. Follow Turquoise on Twitter.

7 responses

  1. The character work really makes this, there’s something of Keith Haring about them, playful, flexible, communicative and well rendered.

  2. Completely agree, Richard. It’s got this child-like sense of expression which makes for a very friendly and welcoming identity.

  3. While there is some joy in the illustrations and colour palette, my overall impression of the identity is it is largely forgettable and will fade to the background.

  4. Also the illustrations are little too similar in style to those used in the Governments Change4Life campaign….

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