Csaba Mózes

Contributed by Péter Serfőző of Budapest-based Zwoelf.

Csaba Mozes

We had the chance to design the visual identity of Csaba, a professional masseur who was born blind. He would like to use the new identity to extend his clientele.

During our design process we had two main aspects in mind:

  • To design an identity that somehow slightly reflects Csaba’s blindness
  • To design visual elements that can be “scanned” by Csaba’s fingers

The pattern somewhat reflects the script forms of braille as well as the moves Csaba makes during a massage — pushing points, making longer or even curved moves.

Csaba Mozes

Csaba Mozes

Csaba Mozes

Csaba Mozes

Csaba Mozes

Csaba Mozes


After we had the pattern and printed layouts, we used transparent colourless relief paint-gel to emboss the pattern and mark the outline of different design elements such as photos and texts. In this way Csaba could “scan” the layouts with his fingers and could have a “picture” of the identity and design.

Csaba Mozes

Csaba Mozes

Csaba Mozes

Csaba Mozes

Csaba Mozes

Zwoelf elsewhere on Identity Designed: Mora, and Kaviart.

View more brand identity work on the Zwoelf website. Follow Zwoelf on Twitter.

15 responses

  1. Wow, this is insane. I love the fact that he has put his trust into another person to do design something to represent him which he can’t technically see for himself.
    Beautiful work.

  2. Great work! It feels fresh and light. The patterns adds uniqueness and serves an important purpose. The (Hungarian?) website does not reflect this design so far and feels more conventional.

  3. Really great concept and I really appreciate the idea behind it, just I am not sure the execution communicates masseur or even health to me – does feel more like a mobile phone company?

    Also note for David, some spelling/typo’s in the text up there.

  4. This might be a silly question but the relief gel was only so he could experience the design right? It wasn’t done to all the materials?

  5. That can’t have been easy to do, but what an inspired solution. It will be nice to see how it works across platforms.

    David – The only thing I noticed was “emlemets”.

  6. Agree with Ash. Most people tend to view things at face value, or even at best on an intuitive level, and although this seems fresh and well thought-out – the end result looks like something for the telecommunications or IT sector. So it doesn’t seem fully appropriate.

  7. Interestingly thought through; the execution / logo is cool I think with pressure points and all. Agree with Ash – think it may just be the colours of green and blue that makes it IT / telecomms. I would have gone for more skin tones to layer a softer feel.

  8. I love the idea, but in execution, it’s come out looking kinda … ugly? :/

    For instance the way the writing on the business cards is rammed against the pattern, this doesn’t work well I feel. It’s hard to read and doesn’t look very professional. Where is that all important ‘white space’?

    I think with such a busy pattern, perhaps one colour only would have worked better, and ensure better separation between such a busy pattern and essential written information.

  9. I’m not sure how case studies are uploaded here but think the typo might have been fixed, as “elements” was spelt with the letters in the wrong order at least once!

  10. I love the concept behind the mark, and the way the designer communicated their work to the client. I would like more explanation of the reasoning behind the colour choice and presentation (vignette) as I thought it was unusual.

  11. The thought process behind this is truly inspiring. I truly love the design and the meaning behind it. It would be amazing if he had the budget for some thermography… then the relief texture would be there for all viewers/recipients. What an amazing opportunity!

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