Contributed by John Clifford of NYC-based Think Studio.
Miriam Haskell opened her first boutique in New York City in 1926, creating and selling intricate, hand-crafted jewelry. Each piece is still created by hand today. Over the years, the company had been using two different logos: one based on Miriam’s signature, and the other a more generic, all-caps serif logotype.
Old logos (below)
Think Studio was hired to freshen and re-focus the brand. We drew on the rich history, while helping to bring the look up to date. The design is simple, providing a nice contrast with the complex jewelry designs. Typographic details and the metallic bronze and bright chartreuse color palette help set the company apart from the competition, while giving all pieces a sophisticated, appropriate feel.
Miriam Haskell’s new wordmark