Fleurapy wordmark

Specialising in floral arrangements and installations, Fleurapy administers “flower therapy” through their wonderful creations. A new wordmark serves as the centrepiece of this branding adventure, with pressed flowers and pastel colours completing the entourage.

The blind embossed wordmark on the stationery is evocative of the therapeutic nature of Fleurapy.

Fleurapy stampBusiness card being embossed

Fleurapy stampPen markings on the block allowed consistent alignment across different items

Fleurapy identity

Various flowers were pressed and scanned before inclusion in the stationery design.

Fleurapy flowers

Fleurapy flowers

Fleurapy flowers

Fleurapy identity

Fleurapy identity

Fleurapy identity

Fleurapy card

To add more personality, we even tapped the lady boss’ awesome calligraphy skills for the business cards and website.

Fleurapy identityOwner’s handwriting

Fleurapy identity

Fleurapy identity

Fleurapy identity

Fleurapy identity

Fleurapy identity

Design direction: Pepper & Cinnamon
Art direction: Fleurapy
Coding and development: Natalie

Fleurapy identity

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August 4, 2016

Comments

So different from the thousands of identities for floral shops out there. Subtle work, beautiful business cards.
Well done to Pepper & Cinnamon!

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