Designed by Singapore-based Pepper & Cinnamon.

Specialising in floral arrangements and installations, Fleurapy administers “flower therapy” through their wonderful creations. A new wordmark serves as the centrepiece of this branding adventure, with pressed flowers and pastel colours completing the entourage.

The blind embossed wordmark on the stationery is evocative of the therapeutic nature of Fleurapy.

Business card being embossed

Pen markings on the block allowed consistent alignment across different items

Various flowers were pressed and scanned before inclusion in the stationery design.

To add more personality, we even tapped the lady boss’ awesome calligraphy skills for the business cards and website.

Owner’s handwriting

Design direction: Pepper & Cinnamon
Art direction: Fleurapy
Coding and development: Natalie

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